Consumer Businesses

Singapore is a gateway to Asian markets, where spending by 3.2 billion middle-class consumers could hit US$55 trillion by 2030*. That’s why many of the world’s top consumer firms such as Unilever and Nestle are based here to tap our pan-Asian insights and capabilities.

*Kharas, Homi. "The Emerging Middle Class in Developing Countries," OECD Development Center, January 2010.

Consumer Central

We know Asian consumers

Singapore is an established consumer insights hub, attuned to the similarities and differences between Western and Asian consumers, as well as the diversity within Asia.

We offer a rich ecosystem of professional services firms, creative agencies and research houses.

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We innovate in Asia, for Asia

Singapore was ranked as the most innovative nation in Asia, and the fifth globally in 2023 (The Global Innovation Index 2023). That’s why global giants like Nestle and L’Oreal Groupe set up cutting-edge R&D centres here. Firms also tap the capabilities of our 21 national research institutes, as well as the integrated research of diverse industries from chemistry to food and biomedical sciences.

We attract industry leaders like Nestle to set up Asian innovation centres here.

We are Asia’s Control Centre

Consolidating global functions like branding, supply chain management, finance, and human resources here is a winning strategy for consumer businesses. They can tap our large pool of professional talent to spearhead regional growth, while leveraging our world-class connectivity to reach nearly 3 billion Asian consumers living within a six-hour flight radius of Singapore.

Centralising key functions in Singapore pays off for many consumer giants from Unilever to Coca-Cola.

At a Glance

out of the world’s top 5 skincare giants companies locate their regional HQ in Singapore. L’Oréal Groupe and Unilever are among those basing that have at least 3 regional activities such as branding and R&D here.

of the top 5 food and nutrition companies in the Asia-Pacific conduct R&D from Singapore. These include Nestle SA, Mead Johnson and Danone.

of the world’s top flavours and fragrance companies all manufacture and perform new applications development in Singapore for Asia, namely Givaudan, Firmenich, IFF, Symrise and Takasago.

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global leaders with a pan-Asian perspective trained annually at Four Acres Singapore, Unilever’s global leadership development centre which collaborates with human capital consultancies, other companies, and institutes like INSEAD.