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Singapore sits at the creative cultural crossroads between East and West, opening doors to the region’s growing consumer base. It hosts regional headquarters for global brands like Louis Vuitton. Top creative companies, like Ubisoft have found a home in Singapore.
Creative entrepreneurship will be the new engine of growth and disruption. Singapore is an ideal playground for creatives to come together, experiment and win in Asia. One Championship, the mixed martial arts (MMA) promotion that is also Asia’s largest sports media property, was conceived, created and based out of Singapore.
Made-in-Singapore products, campaigns and content have been successful exports to the rest of the world. Ubisoft’s Singapore studio has been involved in the globally acclaimed Assassin’s Creed franchise since its second installment. The studio is currently developing the upcoming title Skull & Bones. Singaporean Mark Ong, who goes by the moniker SBTG, has created numerous customised lines of sneakers for brands like Nike, Vans and Puma.
The consumer experience has been altered by the digital revolution. Singapore provides a conducive test bed for digital marketing; It has the highest mobile penetration rate in the world and the most active consumers of online video.
1st
in Asia for attracting a diverse base of global talent, according to EY Global Cultural Times Report.
1st
South-east Asian city to be designated an UNESCO creative city of design.
9th
most creative country in the world, according to Martin Prosperity Institute’s Global Creativity Index.
2nd
in Insead’s Global Talent Competitiveness Index 2023.
